Bridging Generations
Today, thanks to a confluence of factors including longer lifespans, access to technology, and a changing financial landscape, generations are merging together to form a society of "Perennials." This age-less group is disrupting traditional lifecycle norms and reaching across age brackets to find shared community and culture.
Source: Future Snoops The Post Generation Perrenials
Source: Future Snoops The Post Generation Perrenials
Levi's Classic Trucker Jacket
$135.00 | QTY 12
Microwave Bowl Buddy
$10.00 | QTY 100
Brooks Brothers (R) Ladies Washable Merino Sweater
$88.00 | QTY 12
48oz Stanley Classic Bottle
$65.00 | QTY 24
Ralph Lauren Oxford Shirt
$135.00 | QTY 12
Custom Converse Chucks
$140.00 | QTY 1
Igloo Cooler
$45.00 | QTY 12
Cross Calais Pen
$55.00 | QTY 6
Samsonite Classic Business Backpack
$99.00 | QTY 8
Moleskine Cahier Journal
$15.00 | QTY 50
Cutter and Buck Coastline Pullover
$62.50 | QTY 12
CamelBak 20oz Flip Straw Bottle
$25.00 | QTY 36
Eight Generations
The number of age-based cohorts living on the planet today at the same time. This is close to double the number in the recent past.
Brand Lines Blurred
The perceptions of brands being for a certain generation are disappearing as younger generations are changing fast fashion trends for timeless quality pieces. They may find more professional items in their elders' closets and elders can raid closets too.
25% of Young Adults
25% of young adults in the US living in multigenerational homes today. This number is similar to that of cultures around the globe throughout history but marks a vast increase from the 7% of American young adults who lived with their parents 50 years ago.
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